![]() ![]() ![]() It’s extremely unlikely because you don’t have that problem (an overgrown lawn). Would you pay for someone to mow your lawn? Imagine you lived in an apartment with no yard. Why Should I Invest in a Voice of the Customer Program? So why is it worth investing in a VOC program? Now you can improve those 10 areas of your business without talking to your customers. Then I’ll give you the 10-step process we use at Growth Ramp.įirst, let’s define our terms to make sure we’re on the same page. In this article, I’m going to share more details on why talking to customers is important. Would a 9.8x revenue year-over-year (YoY) increase be worth getting over your fears and making this a priority? “The top 20% of businesses who use the voice of the customer had 9.8x greater year-over-year revenue over the remaining 80% of businesses (48.2% vs 4.9%) ( source ).” (VOC is what "Get out of the building" is all about).īut why is it important to capture the voice of the customer? Talking to customers to capture the voice of the customer (VOC) has become the slogan of Silicon Valley. ![]() Besides, what should you even talk to customers about if you had a chance? Yet picking up the phone and talking to customers can be sooo scary. If the purpose of a business is to serve the customer, wouldn’t it make sense to, you know, talk to your customers? ![]()
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